Consider how the visitor will engage with your site and move through the content.
For example, take a look at Kenneth Kin Tin Hung’s online work ‘Because Washington is Hollywood for ugly people’ http://www.111111111111111111111111111111111111111111111111111111111111.com/
This site is made up of a series of large images. You need to find the link embedded in the image (ENTER) in order to move to the next work.
Compare this work with the structure of the online artwork ‘Face to Facebook’ http://www.face-to-facebook.net/
A Grid of GIFS – simple structure with a carefully considered order – from smoke to fire