In the Hollow of the Valley is a browser-based, interactive work that retells the origin story of salesforce.com as a point-and-click misadventure. Viewers navigate around a small apartment where memory, personal history, fiction, and the cryptic language of contemporary startups collide. Though many encounters within the work are pulled from research conducted by O’Brien, In the Hollow of the Valley treats the birth of “software as a service” as if it were a tragic fantasy. By clicking on objects throughout the home, viewers will experience a space both intimate yet absent; a room that is simultaneously familiar and alienating.
– Nicholas O’Brien speaking with Claire Evans for Terraform (read the full interview here)